American Family Insurance

Formerly known as Farmers Mutual Automobile Insurance Company, formed by Herman Wittwer in Wisconsin, the American Family Insurance Company continues to make its presence felt all over the US. Mr. Wittwer’s main idea in the beginning was to sell auto insurance to farmers in Wisconsin. These farmers presented a low risk since their drove their cars less than city drivers, providing the company with opportunities to earn a good profit. Formally established on Oct 3, 1927 as Farmers Mutual Automobile Insurance Company, the firm was renamed in 1963 as the American Family Insurance Company due to its expansion into various other insurance products in the market.


American Family Insurance offers various types of insurance in addition to auto insurance. Covering a large area which includes rural as well as urban cities and metros, the company offers home, health, business, life and annuities, and farm and ranch insurance as well in its line of products and services. Auto insurance policies include various categories for cars, trucks, heavy vehicles, motorcycles, recreational vehicles, boats, ATVs, and snowmobiles. Driven by a competitive insurance market, American Family Insurance offers various discounts on auto insurance to its customers.

Some of the discounts on auto insurance include Multiple Vehicle Discount, which is ideal for small and large businesses and taxi fleets. They also offer a Good Student Discount for students with a good academic record who are considered responsible and low risk drivers. Air Bag Discounts are available for those who include these factory-installed safety features in their vehicles. Drivers with an unblemished record can also avail of a Accident Free Discount or Good Driver Discount. Citizens over 50 can avail of American Family Insurance Company’s 50+ Premium Plan Discount. With over $4.8 billion in policyholder equity, the company is definitely among the top stable and strong insurance providers in the market.

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